IRO
Born in 2004 by the hand of French brothers- Laurent and Arik Bitton, Iro has become synonym of casualwear and that French effortless-chic style. Fresh and feminine this brand combines street style looks with the edginess of materials. The minimalist shapes and timeless pieces like incredible biker jackets and cool t-shirts are always included in the collections.
In 2009, IRO released the Menswear Line, a way of spreading their style, a cool man but not overstyled.
