Founded 1921 by Guccio Gucci, the brand is defined by its craftsmanship heritage, Italian style, luxury and contemporary glamour. Over the last years, Gucci widened its legacy into the accessories lines that are also called fashion collections. Frida Giannini, creative director, brought a contemporary attitude with a reinterpretation of the brand essence. The Men’s line is updated with a rock and roll twist.

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