The idea was to create a timeless and sophisticated pair of jeans that every woman would feel beautiful wearing. These jeans would be so comfortable and fit so well that they would follow the body contours.
And so it was, 2004 marked J Brand birth year with Jeff Rudes as the founder. The brand introduced the black-washed jeans that spread all over the world. In 2008 J Brand introduced the Men’s Line Jeans Collection.