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In 1994 Dsquared2 was officially launched! The success came up due to the incredible combination of music, theatre and fashion and quickly it captured fashion industry’s attention! Originally from Canada, living in London and producing in Italy, the brand blends in a perfect way the Italian tailoring with the Canadian irreverence. The combination of all these characteristics and a touch of provocation transformed Dsquared2 Men and Woman in an alternative luxury fashion brand!